Posts Tagged ‘Quarles and Brady’
GREEN LIVING ASKED LOCAL SOLAR INSIDERS,
“WHAT CAN WE DO TO GET SOLAR BACK IN THE HANDS OF THE CONSUMER?”
Interesting question. It depends on the customer. Certain electrical users cannot afford the upfront costs of solar installations. They’re just getting by. So, to get them to switch, you need a very reasonably priced lease or lease to purchase agreement that meets their needs. For others with the cash assets, they need to understand the return on investment. At current rates of return and with an average homeowner energy usage, investing $15,000 in a photovoltaic system will provide greater annual returns than investing those funds in relatively safe market investments.The single best way to get someone to switch to solar energy is to have a neighbor or friend give them a recommendation. I gave a presentation to a homeowners’ association on solar applications. I was getting through to some, but also getting pushback from one fairly forceful person. Then, a neighbor showed up and said, “Buying my solar system was the best investment I ever made.” And that was that.